Company
Built in Asan for Korean channel reality
Olasselelt started when brand teams kept asking for the same thing: distributor partners who execute promos on time, report honestly, and scale without reinventing the playbook every launch. We formalized that work into enablement programs—not open-ended agency hours.
Principles
Measure what stores show
We prioritize field-verified execution over self-reported distributor claims.
Local without losing brand
Regional adaptation must pass approval gates — not ad-hoc improvisation.
Repeatable beats heroic
Playbooks and cadences outlast individual field stars.
Team — 11 specialists
Hyejin Park
Trade marketing strategist
Leads distributor program design for FMCG brands entering and scaling in Korea.
Jiwon Lee
Retail execution manager
Owns in-store standards across convenience, hypermarket, and specialty channels.
Dongwoo Han
Field coordinator
Trains and certifies field teams on audit methods and escalation protocols.
Soyeon Choi
Analyst
Builds channel reporting models and validation rules distributors can follow.
Taeyang Kim
Analyst
Models incentive tiers tied to execution metrics, not volume alone.
Mina Yoon
Designer
Standardizes sales kits and retail collateral into modular, versioned systems.
Aram Shin
Account lead
Facilitates alignment workshops between brands and distributor principals.
Yuna Jeong
Field coordinator
Supports regional activations and photo-verification workflows.
Seungho Baek
Retail execution manager
Specializes in promo guardrails and in-flight campaign monitoring.
Eunbi Nam
Trade marketing strategist
Designs localized playbooks that preserve brand control at regional level.
Kihoon Jang
Account lead
Manages enterprise engagements and executive reporting cadences.
Timeline
Founded in Asan
Olasselelt opened with a focus on distributor onboarding for Korean FMCG entrants.
Reporting studio launched
Channel Reporting Studio became a standalone program after repeated client requests.
National rollout practice
Scalable Rollout Playbook program formalized from multi-category client work.