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Case studies

FMCG beverages

National beverage launch

Challenge: New entrant needed twelve distributors aligned on a six-week promo without shelf slippage.
Solution: Distributor Launch Kit plus Promo Execution Guardrails across metro pilots first.
Outcome: 89% compliant displays at pilot doors; national rollout adopted the same checklist.

Household care

Household care visibility reset

Challenge: GS25 cluster showing inconsistent wobblers and late secondary placements.
Solution: Retail Visibility Sprint with daily photo workflow and distributor scorecard.
Outcome: Consistent endcap within eleven days; scorecard became standard in partner reviews.

Imported snacks

Incentive model redesign

Challenge: Volume rebates eroded margin without improving shelf quality.
Solution: Partner Incentive Framework with KPI-linked tiers and distributor FAQ.
Outcome: Pilot tier adopted by three principals; dispute emails dropped measurably in Q2.

Personal care

Reporting discipline rebuild

Challenge: Leadership could not trust weekly sell-through submissions.
Solution: Channel Reporting Studio with validation rules and exception flags.
Outcome: Submission rate rose to 92%; leadership dashboard spec handed to BI vendor.

Home appliances accessories

Second-category rollout

Challenge: First category launch succeeded but second launch reinvented planning.
Solution: Scalable Rollout Playbook with phase gates and RACI documentation.
Outcome: Planning meetings halved; governance process survived marketing reorg.

Health snacks

Busan regional activation

Challenge: National playbook failed at regional banners and local independents.
Solution: Localized Activation Playbook with approval workflow for adaptations.
Outcome: Documented regional variants; ad-hoc local creative requests fell sharply.